CONSUMER PSYCHOLOGY ( Promotion Events) Essay Example | Topics and Well Written Essays - 2500 words

CONSUMER PSYCHOLOGY ( Promotion Events) - Essay Example Section A The function is being organised for young managers who are in lower or lower middle level in any mid / large size organization in the city. The guest list also includes middle or senior level HR and marketing managers who are working for similar profile of organizations. The rationale behind choosing two sets of guests is that, one set of guests will be the user of the product that we plan to offer right now i.e. an executive MBA course, while the other will act as opinion leaders and referees for this product, but as customers for our corporate learning products that we plan to offer in future. Demographic – Males and females, married and single, belonging to age group of 20- 35 years, working in various functions like sales & marketing, finance and accounting, HR, operations, IT etc, with work experience ranging from 3-12 years. Psychographic – People who are ambitious, excited about growth, Love learning new things and sharing them with others, , Interested in further education, who believe in pushing hard to succeed, Love reading career blogs. The process starts with customer’s exposure to the product or its idea through either marketer’s cues like various P’s of marketing or socio-cultural environment. The idea is, before someone thinks he needs a car, the person either must have seen a car or heard, read about it. This learning may take place by seeing some thing in a shop or a friend’s place, or watching or hearing its advertisement, being told by some one to try such and such product. Every thing in the event is aimed at that purpose only i.e. influencing consumer decision making positively. Some of them will be working directly in the sense their contribution can be seen or evaluated with the help of this model, while others may help at a subliminal level. For example Taxi – Hiring an upmarket car will give higher image to our organization, We will hire the best Band available in the

Analytic Interpretation of The Love Song by J.Alfred Prufrock Essay

Analytic Interpretation of The Love Song by J.Alfred Prufrock - Essay Example Therefore, the ultimate thrust of this research will be to draw inference on and summarize the means, whereby symbolism is adequately and effectively employed within the poem by underscoring the means by which it is utilized within a brief stanza. For purposes of the analysis, the following stanza has been selected for the close reading: And would it have been worth it, after all, After the cups, the marmalade, the tea, Among the porcelain, among some talk of you and me, Would it have been worthwhile,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  90 To have bitten off the matter with a smile, To have squeezed the universe into a ball To roll it toward some overwhelming question, To say: â€Å"I am Lazarus, come from the dead, Come back to tell you all, I shall tell you all†Ã¢â‚¬â€   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  95 If one, settling a pillow by her head,   Ã‚  Should say: â€Å"That is not what I meant at all;   Ã‚  That is not it, at all.† (Eliot 2) Within the time that was writ ten, Eliot was not alone in seeking to display and symbolize a level of fragile broken humanity. Although it is not the purpose of this brief analysis to go into a great detail as for the level of influence that the First World War and a clean break from prior Victorian restrictions on nearly every aspect of life had with regards to culture, these should nonetheless be realized. T. S. Eliot, as well as many of his contemporaries, was practically fascinated by the very fragile nature that humanity illustrated ultimately. With regards to the close reading of that stanza above, this fragility is aptly demonstrated to the reader by means of the inconclusive and unsure nature that the speaker illustrates. Whereas the entire porn represent this uncertainty and self-doubt, the following passage portrays the manner in which the speaker wrestles with himself, emotions and feelings of love, lust, and integration with the idea of fate. The speaker says, â€Å"And would it have been worth it, after all,/After the cups, the marmalade, the tea,/Among the porcelain, among some talk of you and me,/Would it have been worth the while† (Eliot 2). In such a way, the reader can see the self-doubt and fragile nature of the psyche that is exhibited within the previous lines. Rather than being able to examine the situation and come to a determination whether he should or should not pursue the relationship, the speaker exhibits his own self-doubt and vacillates incessantly whether happiness or regret will be the end result. Another unique aspect of symbolism that the above passage relates to is the changing nature of gender roles that existed at the time the point was panned. Upon the conclusion of the First World War, an entire generation of young men returned to a society that was drastically different from the one they had left upon joining the armed forces. This difference was exhibited in a number of ways; however, one of the most noticeable was the level and extent to whi ch women were integrated into the society and the workforce (Lowe 66). As a result of this rapid cultural and societal shift, many individuals experienced something of cultural whiplash within the society. In tandem with the horrors of war, many men came to feel emasculated due to the fact that women now occupied many positions in the society and the workforce; also many cultural freedoms, that previously had been their own, were exhibited by women. Although this can hardly be referred to as a form of emasculation, key